[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.rkair.sk\/google-ads-a-4-zakladne-formy-reklamy-v-google\/#Article","mainEntityOfPage":"https:\/\/www.rkair.sk\/google-ads-a-4-zakladne-formy-reklamy-v-google\/","headline":"Google Ads a 4 z\u00e1kladn\u00e9 formy reklamy v Google","name":"Google Ads a 4 z\u00e1kladn\u00e9 formy reklamy v Google","description":"Takmer 4\u00a0000\u00a0000 vyh\u013ead\u00e1van\u00ed za jednu min\u00fatu v\u00a0priemere. To je \u010d\u00edslo, ktor\u00fdm sa m\u00f4\u017ee pochv\u00e1li\u0165 vyh\u013ead\u00e1va\u010d Google a\u00a0z\u00e1rove\u0148 fakt, \u017ee ide o\u00a0naozaj \u010dasto vyu\u017e\u00edvan\u00fd n\u00e1stroj k\u00a0h\u013eadaniu konkr\u00e9tnych vec\u00ed pomocou zadan\u00fdch slov alebo v\u00fdrazov. O nie\u010do men\u0161ie, av\u0161ak ur\u010dite tie\u017e vysok\u00e9 \u010d\u00edslo dosahuje aj u\u00a0slovensk\u00fdch u\u017e\u00edvate\u013eov. Preto je z\u00a0h\u013eadiska reklamy vhodn\u00e9 umiestni\u0165 ju pr\u00e1ve sem, respekt\u00edve do...<p class=\"more-link-wrap\"><a href=\"https:\/\/www.rkair.sk\/google-ads-a-4-zakladne-formy-reklamy-v-google\/\" class=\"more-link\">Pre\u010d\u00edta\u0165<span class=\"screen-reader-text\"> &ldquo;Google Ads a 4 z\u00e1kladn\u00e9 formy reklamy v Google&rdquo;<\/span> &raquo;<\/a><\/p>","datePublished":"2019-10-17","dateModified":"2019-10-17","author":{"@type":"Person","@id":"https:\/\/www.rkair.sk\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.rkair.sk\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/56990d361a15c60249588fcd5c65556d1c39f993ac5e20b5abce42fd817b46e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/56990d361a15c60249588fcd5c65556d1c39f993ac5e20b5abce42fd817b46e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"rkair.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.rkair.sk\/wp-content\/uploads\/img_a307620_w16749_t1572014308.jpg","url":"https:\/\/www.rkair.sk\/wp-content\/uploads\/img_a307620_w16749_t1572014308.jpg","height":0,"width":0},"url":"https:\/\/www.rkair.sk\/google-ads-a-4-zakladne-formy-reklamy-v-google\/","about":["Business"],"wordCount":384,"articleBody":"Takmer 4\u00a0000\u00a0000 vyh\u013ead\u00e1van\u00ed za jednu min\u00fatu v\u00a0priemere. To je \u010d\u00edslo, ktor\u00fdm sa m\u00f4\u017ee pochv\u00e1li\u0165 vyh\u013ead\u00e1va\u010d Google a\u00a0z\u00e1rove\u0148 fakt, \u017ee ide o\u00a0naozaj \u010dasto vyu\u017e\u00edvan\u00fd n\u00e1stroj k\u00a0h\u013eadaniu konkr\u00e9tnych vec\u00ed pomocou zadan\u00fdch slov alebo v\u00fdrazov.\t\tO nie\u010do men\u0161ie, av\u0161ak ur\u010dite tie\u017e vysok\u00e9 \u010d\u00edslo dosahuje aj u\u00a0slovensk\u00fdch u\u017e\u00edvate\u013eov.Preto je z\u00a0h\u013eadiska reklamy vhodn\u00e9 umiestni\u0165 ju pr\u00e1ve sem, respekt\u00edve do internetov\u00e9ho vyh\u013ead\u00e1va\u010da. Sk\u00fasme sa tak konkr\u00e9tnej\u0161ie zamera\u0165 na Google Ads a\u00a04 z\u00e1kladn\u00e9 formy reklamy v Google.Search Network alebo inzerovanie vo vyh\u013ead\u00e1vacej sieti. Ide o\u00a0klasick\u00fd sp\u00f4sob zobrazenia reklamy pri zobrazovan\u00ed relevantn\u00fdch v\u00fdsledkov k\u00a0h\u013eadan\u00fdm v\u00fdrazom, respekt\u00edve k\u013e\u00fa\u010dov\u00fdm slov\u00e1m. Od klasick\u00fdch, organick\u00fdch v\u00fdsledkov sa l\u00ed\u0161i zelen\u00fdm ozna\u010den\u00edm Reklama. Ide o\u00a0stru\u010dn\u00fa textov\u00fa formu, ktor\u00e1 by v\u0161ak v\u00a0pr\u00edpade efektivity mala disponova\u0165 atrakt\u00edvnym obsahom.Display Network alebo obsahov\u00e1 sie\u0165 s\u00fa v\u00a0podstate grafick\u00e9 formy zobrazenia, \u010di\u017ee si m\u00f4\u017eeme predstavi\u0165 bannery a\u00a0responz\u00edvne bannery. V\u00a0niektor\u00fdch pr\u00edpadoch ale t\u00fato reklamu tvor\u00ed text, no sk\u00f4r v\u00fdnimo\u010dne. Nach\u00e1dzaj\u00fa sa na webov\u00fdch str\u00e1nkach a\u00a0u\u017e\u00edvate\u013eovi s\u00fa poskytnut\u00e9 na z\u00e1klade k\u013e\u00fa\u010dov\u00fdch slov, ktor\u00e9 sa relevantne zhoduj\u00fa s\u00a0obsahom konkr\u00e9tnej webovej str\u00e1nky. Na akej str\u00e1nke sa tento typ reklamy objav\u00ed? T\u00fato mo\u017enos\u0165 si m\u00f4\u017eete zvoli\u0165 s\u00e1m.Shopping Ads, \u010di\u017ee n\u00e1kupn\u00e9 reklamy s\u00fa funk\u010dn\u00e9 pre e-shopy a\u00a0vo vyh\u013ead\u00e1va\u010di sa zobrazuj\u00fa priamo vo forme obr\u00e1zku a\u00a0cenovky. Kliknut\u00edm na t\u00fato reklamu sa u\u017e\u00edvate\u013e dostane priamo do konkr\u00e9tneho e-shopu, ktor\u00fd tento vyh\u013eadan\u00fd tovar pon\u00faka. T\u00fdm p\u00e1dom je mo\u017en\u00e9 prakticky okam\u017eite vytvori\u0165 objedn\u00e1vku. V\u00a0takomto pr\u00edpade je v\u0161ak potrebn\u00e9 ma\u0165 vytvoren\u00fd \u00fa\u010det v\u00a0obchodn\u00edckom centre Google.V\u00a0neposlednom rade ale nezab\u00fadajme na efekt\u00edvne video kampane.\u00a0 Ide o\u00a0zn\u00e1mu formu reklamy v\u00a0trvan\u00ed cca 15 sek\u00fand vo forme Ads v\u00a0Youtube. Spravidla sa spustia takmer v\u017edy pri za\u010diatku videa.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Google Ads a 4 z\u00e1kladn\u00e9 formy reklamy v Google","item":"https:\/\/www.rkair.sk\/google-ads-a-4-zakladne-formy-reklamy-v-google\/#breadcrumbitem"}]}]